In celebration of its 500th episode, The How of Business podcast is featuring small business owners who share their highlights and insights. This milestone episode showcases the success stories of Eva Stoeger of Maui’s Finest Gifts, Kaiden Routh of Routh Sales & Rental, and Haley Johnson of Whatley Swim. Eva Stoeger, for instance, faced challenges due to the wildfires in Maui but managed to pivot her business and contribute over $10,000 worth of essentials to those affected. She also emphasizes the importance of coaching in her business success and has plans for further growth in the corporate gifting market. The podcast also includes a list of the top six most popular resources for small business owners, ranging from a startup checklist to a marketing plan template.
In addition to highlighting the achievements of these small business owners, the host, Henry Lopez, shares insights about The How of Business podcast and provides information about the popular resources available to help entrepreneurs start, run, and grow their businesses. With over 500 episodes released since 2016, the podcast has amassed a loyal following, attracting millions of downloads from listeners worldwide. Lopez expresses gratitude to his audience and acknowledges the support of his business partner, David BeIN, and editor, Aubrey Bishop. He also introduces Ava Stoeger of Maui’s Finest Gifts as one of his coaching clients, commending her resilience and success in the face of the devastating Maui wildfires. Additionally, Lopez discusses the significance of coaching and shares Ava’s high-level business forecast for continued growth in the corporate gifting market. Finally, he lists the top six most popular resources available on his website, which have proven invaluable to small business owners throughout the past year.
Episode: The How of Business podcast reaches its 500th episode
Podcast reaches milestone of 500 episodes
Congratulations to The How of Business podcast on reaching its 500th episode! This is a significant accomplishment and a testament to the longevity and success of the podcast. Over the years, the podcast has provided valuable information, knowledge, experiences, and resources to help small business owners start, run, and grow their businesses. It has become a valuable resource for entrepreneurs around the world.
Lee's Summit Local Sponsors
Longevity of the podcast
Since its launch in April 2016, The How of Business podcast has released over 500 episodes. Week after week, host Henry Lopez has delivered insightful interviews, expert advice, and practical tips for small business owners. The podcast has become a trusted source of information, attracting over 4.5 million lifetime downloads and an average of 120,000 monthly downloads in 2023.
The podcast’s success can be attributed to its consistent release schedule, with new episodes airing every Monday, except for Thanksgiving and Christmas weeks. This regularity has allowed listeners to rely on the podcast for a steady stream of valuable content.
Lee's Summit Local SponsorsIntroduction to the featured small business owners
To celebrate the milestone of reaching 500 episodes, The How of Business podcast is featuring some of its coaching clients who have achieved remarkable success in their small businesses. These entrepreneurs will share their highlights, insights, and the challenges they have overcome in the past year. Their stories serve as inspiration and provide valuable lessons for other small business owners.
The featured businesses in this episode include Eva Stoeger of Maui’s Finest Gifts, Kaiden Routh of Routh Sales & Rental, and Haley Johnson of Whatley Swim. Each business has its unique story of success and growth.
This image is property of i.ytimg.com.
Featured Business: Eva Stoeger of Maui’s Finest Gifts
Challenges faced due to the wildfires in Maui
Eva Stoeger, the owner of Maui’s Finest Gifts, faced significant challenges during the wildfires that devastated parts of Maui, including the downtown area of Lahaina. The fires had a devastating impact on the local community, causing a standstill in tourism, which was her main target market. Additionally, her business relied on local vendors and suppliers, many of whom were affected by the fires.
Successful pivot of her business
In response to the challenges caused by the wildfires, Eva quickly realized the need to pivot her business. She created a selection of care packages consisting of essential items such as blankets, pillows, and toiletry kits, which were available for purchase on her website. To further contribute to the community, she matched these purchases with donations of additional products.
Contributions made to those affected by the wildfires
Through her efforts, Eva was able to contribute over $10,000 worth of essentials to the people affected by the wildfires. Her generosity and commitment to helping her community not only made a difference in the lives of those impacted but also showcased her resilience as a business owner.
Emphasis on the importance of coaching in business success
Eva attributes a significant part of her success to coaching. As a first-time small business owner, she recognized the value of receiving guidance and being able to bounce ideas off someone with extensive experience as a successful entrepreneur. Coaching provided her with the confidence and knowledge she needed to navigate the challenges she faced and achieve success.
Plans for continued growth in the corporate gifting market
Looking ahead, Eva has ambitious plans for the future of Maui’s Finest Gifts. She envisions continued growth, particularly in the corporate gifting market. Her unique offerings, attention to detail, and commitment to providing exceptional service position her business for continued success in this market.
This image is property of images.unsplash.com.
Featured Business: Kaiden Routh of Routh Sales & Rental
Background and overview of Routh Sales & Rental
Kaiden Routh is the owner of Routh Sales & Rental, a business that specializes in sales and rental services. With a wide range of products available for rent and purchase, Routh Sales & Rental has become a go-to source for individuals and businesses in need of equipment or tools.
Keys to success in the sales and rental industry
Kaiden attributes his success in the sales and rental industry to several key factors. First and foremost, he places a strong emphasis on providing exceptional customer service. By going above and beyond to meet his customers’ needs and exceed their expectations, he has built a loyal customer base.
Additionally, Kaiden recognizes the importance of staying up to date with industry trends and continuously expanding his product offerings. This allows him to stay ahead of the competition and offer his customers the latest and most innovative products.
Business highlights and achievements
Over the years, Routh Sales & Rental has achieved significant milestones and accomplishments. Kaiden takes pride in the relationships he has built with his customers and the positive impact his business has had on their lives. He has become a trusted provider of equipment and tools, known for his reliability and commitment to customer satisfaction.
Insights into managing and growing a small business
As a successful small business owner, Kaiden offers valuable insights into the key aspects of managing and growing a business. He emphasizes the importance of building strong relationships with customers and suppliers, as well as the need for adaptability in an ever-changing market. By staying agile and open to new opportunities, Kaiden has positioned his business for continued growth and success.
This image is property of images.unsplash.com.
Featured Business: Haley Johnson of Whatley Swim
Overview of Whatley Swim and its products
Haley Johnson is the owner of Whatley Swim, a swimwear company that specializes in high-quality, stylish swimwear for men and women. Whatley Swim has gained recognition for its unique designs and attention to detail, catering to individuals who value both fashion and functionality in their swimwear.
Successes and challenges faced in the swimwear industry
In the competitive swimwear industry, Haley has experienced both successes and challenges. She has successfully built a brand that resonates with her target audience, establishing Whatley Swim as a trusted and recognizable name in the market.
However, she has also faced challenges, particularly with keeping up with rapidly changing fashion trends and consumer preferences. Through her determination and willingness to adapt, Haley has been able to overcome these challenges and maintain her business’s growth.
Innovative marketing strategies
One area where Whatley Swim has excelled is in its marketing strategies. Haley has implemented innovative approaches to promote her brand and reach her target customers. This includes leveraging social media platforms, collaborating with influencers, and participating in industry events. By staying ahead of the curve and utilizing modern marketing techniques, Haley has been able to effectively communicate her brand’s message and attract a loyal customer base.
Importance of customer feedback and adaptability
To ensure that Whatley Swim continues to meet the needs and preferences of its customers, Haley places a strong emphasis on gathering customer feedback. This feedback allows her to identify areas for improvement and make necessary adjustments to her products and services.
Furthermore, Haley understands the importance of adaptability in the ever-evolving fashion industry. By staying informed about emerging trends and consumer demands, she can make informed decisions that keep her business relevant and ahead of the competition.
This image is property of images.unsplash.com.
Top Six Resources for Small Business Owners
Startup checklist
Starting a new business can be overwhelming, with many tasks and considerations to address. The startup checklist provided by The How of Business podcast offers a comprehensive guide to help small business owners navigate the initial stages of launching a business. From creating a business plan to obtaining necessary licenses and permits, this checklist serves as a valuable resource to ensure no crucial steps are overlooked.
Financial projections worksheet
Understanding the financial aspects of a business is crucial for its success. The financial projections worksheet provided by The How of Business podcast assists small business owners in estimating their revenues, expenses, and cash flow for the upcoming months or years. This tool helps entrepreneurs make informed decisions about pricing, budgeting, and financial planning.
Business plan template
A well-crafted business plan is essential for outlining a company’s goals, strategies, and operations. The business plan template offered by The How of Business podcast provides a structure and guidance for small business owners to create a comprehensive and effective business plan. This template covers key areas such as executive summary, marketing strategy, financial analysis, and more.
Entity creation checklist
Choosing the right legal structure for a business is an important decision that can impact its liability, taxes, and overall operations. The entity creation checklist provided by The How of Business podcast guides small business owners through the process of selecting and establishing the appropriate entity for their business, whether it be a sole proprietorship, partnership, limited liability company (LLC), or corporation.
Cash flow worksheet
Maintaining a healthy cash flow is crucial for the sustainability and growth of a business. The cash flow worksheet offered by The How of Business podcast helps small business owners track their cash inflows and outflows, identify potential cash flow issues, and make informed financial decisions to optimize their cash flow.
Marketing plan template
Developing an effective marketing strategy is essential for attracting and retaining customers. The marketing plan template provided by The How of Business podcast assists small business owners in creating a comprehensive marketing plan that covers areas such as target audience, marketing channels, messaging, and budgeting. This template ensures that businesses have a structured approach to their marketing efforts.
Conclusion
The How of Business podcast’s milestone of reaching its 500th episode is a testament to its impact on small business owners. Over the years, the podcast has provided valuable insights, advice, and resources to help entrepreneurs start, run, and grow their businesses successfully.
The featured businesses in this episode, including Eva Stoeger of Maui’s Finest Gifts, Kaiden Routh of Routh Sales & Rental, and Haley Johnson of Whatley Swim, have shared their success stories, challenges, and tips for fellow entrepreneurs. Their experiences serve as motivation and inspiration for those embarking on their own entrepreneurial journeys.
In addition to the featured businesses, The How of Business podcast has also provided a wealth of resources for small business owners. The top six resources, including a startup checklist, financial projections worksheet, business plan template, entity creation checklist, cash flow worksheet, and marketing plan template, offer practical tools and guidance for various aspects of running a business.
As The How of Business podcast continues to grow and provide valuable content, it remains a trusted resource for small business owners worldwide. Here’s to celebrating the 500th episode and the many more to come!
The How of Business podcast celebrates its 500th episode with small business owners sharing their highlights and insights
Lee's Summit Local Sponsors